SMART CROCHET ART IN NFT PROJECT
Daniel Godoy
Bachelor and Licentiate in Geography,
Master in Education, Doctor in Geography
https://www.instagram.com/jardim_dos_amaricas/
Bruna Ribeiro Coimbra
Artisan at Ateliê Bruna Coimbra
https://www.instagram.com/ateliebruninhacoimbra/
Introduction:
This document aims to describe the project plan for the initiative to sell crochet and NFT products in the marketplace. The project, called Smart Crochet Art in NFT (SCA-NFT), aims to initiate a new way of selling handicrafts and NFT.
The Smart Crochet Art Project (SSC) aims to revolutionize the craft market, specifically crochet, by using blockchain technologies such as NFTs. With the increase in online sales platforms, local handicrafts have suffered from a loss of value and price, needing to re-invent and connect traditions, handicrafts, technology and innovation.
The project is led by PhD in Geography, Daniel Godoy, who has two decades of experience working with groups of artisans and masters of popular culture in the extreme south of Brazil.
The SSC-NFT begins its journey by analyzing the handicraft market scenario and seeks to offer new ways to generate value and price for the work and product of local artisans, connecting collections of crochet pieces to a new economy of NFTs, creating a new economy for crafts on the internet and in the crypto market.
Main goal
start a new way of selling crafts and NFT
Specific objectives:
Sell crochet products
Issue and market NFT of prototypes and crochet pieces
Develop a work plan promoted by investors and tax incentives from the Brazilian government
Timeline:
January
project formatting with PMI tools with Chat-GPT support
preparation of a proposal for the use of the federal government's Culture Incentive Law
data filling in the Brazilian government's SalicWeb platform for submission
exploration of part concepts and construction of the first part prototypes and learning to use new AI technologies for imaging
February:
Test product for evaluation and validation of strategies: crochet bags
elaboration of the creative and calendar;
construction of the communication plan (Annex 1).
construction of an initial financing and sustainability plan: 1) attracting NFT speculating investors; 2) sales of NFTs at low prices; 3) sales of real crochet pieces with promotional advantages for customers of the permaculture project store Jardim dos Amarais and Ateliê Bruna Coimbra;
exploration and analysis of public and dissemination spaces on the internet
initial presentation of project ideas and concepts to different audiences and analysis of indicators and contexts
first posts on social media
project submission to the federal government
March
follow-up on the approval of the proposal for raising public funds from the government;
Execution of the Communication Plan
Minting of prototypes and nft of bags made
customer service
April
presentation of the project to investors in the Brazilian productive sector to raise public funds from companies for the use of tax incentives;
search for angel investors to scale and formalize the project into a formal company;
May:
hire services from partners in the area of social media management, marketing, communication and video production, access public government platforms to support innovation and startups.
June:
(re)formatting the design and scope of the project with the support of expert consultants, aligning communication strategies with the defined mission and objectives.
July:
November: finalization of the tax incentive fundraising process, execution of the work plan presented to the federal government.
December: finalization of the work plan and accountability to the government, performance evaluation and processes for planning to 2024.
May:
contract services from partners, access government platforms and evaluate internal performance.
June:
reformatting the design and scope of the project and aligning communication strategies.
July to November:
completion of the tax incentive fundraising process and execution of the Work Plan presented to the federal government.
December:
finalization of the Work Plan and accountability to the government and evaluation of performance and processes for planning in 2024.
Risk management:
To ensure project success, it is necessary to manage risks effectively. Risks include:
market volatility
Resistance to the new in the traditional crochet market
Resistance to the new in the clothing and bag retailer market
Lack of investor adherence
Lack of adherence of sponsors
Lack of adherence by partner retailers
Normative technical problems with enabling the proposal to raise tax incentive resources with the Brazilian government
Cash flow difficulties and investment capacity of the Jardim dos Amaricás project and Ateliê Bruna Coimbra, which are the creators and promoters.
Risk management plan:
Constant monitoring of the market and the financial situation of the project
Monitor market volatility and be prepared to adjust sales strategy.
Develop marketing strategies to deal with resistance to the new in the traditional crochet market and in the clothing and bag retailer market.
Develop strategies to attract investors, sponsors and lo
Resources:
Partners in the field of social media management, marketing, communication and video production.
Government public platforms supporting innovation and startups.
Expert consultants to reformat the design and scope of the project.
Feedback from Ateliê Bruna Coimbra customers.
ANNEXES
ANNEX 1
Communication Plan for the Project
goal
The objective of the Communication Plan for the Project is to develop effective communication strategies to promote the project and achieve its objectives, using 30% of the total budget.
Target Audience
The target public of the project includes NFT speculating investors, customers of the permaculture project store Jardim dos Amarais and Ateliê Bruna Coimbra, public of different ages and genders interested in crochet pieces, in addition to partners and collaborators in the area of network management social media, marketing, communication and video production.
Communication Strategies
Communication strategies include:
Blog content: informative articles will be produced about the project, its proposal, processes and results, which will be published on the company's official blog.
Content for Instagram: photos and videos of the pieces made will be published, as well as information about the project and its production process.
Content for Facebook: informative posts will be published about the project, its production process and its results.
Partnerships with local stores: partnerships will be established with local stores to display the manufactured items.
Banner for display in women's clothing and bag stores: banners will be produced for display in women's clothing and bag stores, to promote the manufactured items.
Communication Calendar
The communication calendar includes the following activities:
February: elaboration of the communication plan and creation of social media accounts.
March: first publications on social networks and start of implementation of the Communication Plan.
April to November: continuity of the execution of the Communication Plan, including the publication of regular content on social networks and the establishment of partnerships with local stores.
December: evaluation of the performance of the Communication Plan and planning for the following year.
Budget
The budget for the Communication Plan With 30% of the total budget, the communication plan must be well thought out and structured to achieve the project's objectives and goals.
Blog content: The blog will be the project's main communication platform, offering information about the project, its evolution, its achievements and difficulties, among others. The team must work closely with copywriters and designers to create high-quality content that is engaging and interesting for readers.
Content for Instagram: Instagram will be used to disseminate images of the project, its prototypes and parts, in addition to offering short videos presenting the parts and the project. It is important to have a frequent and updated posting strategy, in addition to following content trends on the social network.
Facebook content: Facebook will be used to share information about the project, its events, its achievements and to connect with the public. It's important to maintain a posting schedule and work closely with the content team to create engaging and engaging posts.
Partnerships with local stores: It is important to establish partnerships with local stores to publicize the project and its products. It is possible to organize product launch events, exhibitions and promotional actions with these stores.
In addition, it is important to monitor and evaluate the performance of communication actions, to identify areas for improvement and optimize budget use. For this, it is recommended to use data analysis tools such as Iramuteq Alpha for qualitative data and Google Analytics.
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